Consumer intelligence at enterprise scale
Ask your customers
before you make the call.
The research layer for brands that can't afford to be wrong. Hundreds of customer conversations, run in parallel. Decisions in days, not weeks.
SR
JT
MK
AL
DC
200 liveWhich packaging design drives intent to purchase?
Winner
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Designed for the speed categories now move at.
Categories shift in weeks. Research designed for quarters cannot keep up. We engineered a system that can.
0×
faster than agency cycles
0%
lower cost per study
0+
sessions running in parallel
A new category of consumer research, built for enterprise.
For decades, qualitative research forced a choice between depth, scale, and speed. We built the system that doesn't.
Live study feed · 12 active this week
Q2 2026
Beverage line extension
CPG ingredient transparency
Premium pet food positioning
SaaS pricing tier reaction
Fashion subscription unboxing
Wine club acquisition messaging
Cookware brand voice test
Skincare ingredient education
Frozen meal occasion mapping
Direct-to-consumer mattress trial
Hot sauce flavor preference
Streaming service onboarding
Children's snack packaging
Tea brand competitive positioning
Athletic recovery product test
Beverage line extension
CPG ingredient transparency
Premium pet food positioning
SaaS pricing tier reaction
Fashion subscription unboxing
Wine club acquisition messaging
Cookware brand voice test
Skincare ingredient education
Frozen meal occasion mapping
Direct-to-consumer mattress trial
Hot sauce flavor preference
Streaming service onboarding
Children's snack packaging
Tea brand competitive positioning
Athletic recovery product test
48 studies run this quarter · 12 live now
6 participants · top highlights
45 mins
Marcus
Sofia
James
Macy
David
Nina
Marcus"I'd buy it but the size is wrong for my household."
Macy"Exactly, it's not a value issue. It's a commitment issue."
Sofia"Same. I'd try a smaller pack first before committing."
James"For me it's the storage. I don't have room for the bulk size."
David"And honestly, the packaging looks like a warehouse product."
Nina"That's the thing, it doesn't feel like something I'd put on my counter."
Marcus"Right, the smaller version would actually fit my life."
Macy"I'd pay more per ounce for the smaller one, no question."
Sofia"Same here. It's about trying it without the commitment."
James"If they offered a starter size I'd buy today."
Marcus"I'd buy it but the size is wrong for my household."
Macy"Exactly, it's not a value issue. It's a commitment issue."
Sofia"Same. I'd try a smaller pack first before committing."
James"For me it's the storage. I don't have room for the bulk size."
David"And honestly, the packaging looks like a warehouse product."
Nina"That's the thing, it doesn't feel like something I'd put on my counter."
Marcus"Right, the smaller version would actually fit my life."
Macy"I'd pay more per ounce for the smaller one, no question."
Sofia"Same here. It's about trying it without the commitment."
James"If they offered a starter size I'd buy today."
6/250 participants · 45 mins
Live market view · premium skincare
Week of Apr 14
Questions asked
14
this quarter
Themes surfaced
23
this quarter
Sessions live now
287
streaming
Is the new packaging landing with our heavy buyers?
Yes, but only in-store. Online-first buyers are flat, they can't tell it apart from the old design in thumbnails.
142 sessions
Why are heavy buyers switching to the $40 competitor?
Three months of positioning, invalidated this week. It's not price. It's the ingredient story we stopped telling.
−12 pts loyalty
Does our Gen Z messaging land outside coastal markets?
In Texas and the Midwest, no. The "clean girl" aesthetic reads as coastal to them. Southern buyers skew to warmth and ritual.
3 regions
Should we launch the refill program this quarter?
Early signal: sustainability messaging outperforms savings 2:1 with repeat buyers. 88 more sessions incoming.
62% answering now
4 questions · 14 hrs avg turnaround Always on
Depth
What people mean, not what they type.
Group conversation surfaces the second-order answer, the one that only emerges when a participant hears someone else say the opposite. Surveys cannot reach it.
Scale
For every bet, not just the big ones.
Legacy economics force you to pick your battles. Humanize runs at a price point where testing every SKU, every market, every claim is defensible.
Speed
Real-time market truth. For the first time.
By the time the report lands, the campaign shipped and the category moved. We are the only layer that captures the market while the decision is still on the table.
Ask today. Hear back tomorrow.
No vendor onboarding, no six-week timelines, no deck that arrives after the decision already shipped. One question in, one decision out.
Why are buyers switching to our competitor?
1. Brief us on the decision
Tell us what you're deciding. We turn it into a research plan your team reviews before recruitment begins.
Define the Mission
What do we need to learn from these participants? Keep goals sharp and actionable.
Target Demographics
2. We recruit the exact audience
Five million vetted panelists plus custom recruitment for segments traditional research can't reach.
3. AI runs the rooms in parallel
Hundreds of conversations at once, each one probing contradictions and following threads a survey would miss.
4. Signal Report in 48 hours
A written decision with the evidence, the dissent, and the unedited moments where the room changed.
The Signal Report, written for every stakeholder.
The decision, the evidence, and the customer moments behind it. Board-ready without rebuilding a single slide.
Decision drivers
What moved people, what didn't, mapped to the question you actually asked. So you know exactly what to do next.
Participant clips
Timestamped video moments from every session. The exact second a customer said the thing that changed the room.
Board-ready deck
Themes, quotes, and resonance scores in a deck your team can present as-is.
Explore chat
Ask follow-ups against the full transcript. Dig into any segment or theme.
Personas
Real customer profiles your data revealed, not made-up archetypes.
Cautious sampler
Brand loyalist
Price switcher
3 distinct groups · 847 responses
The decisions teams bring us.
One wrong call costs millions. We help you test every one in days, not quarters.
Lapsed buyer
Why did your heaviest buyers leave?
"It wasn't the price. I just stopped thinking about you."
n=312 buyers
Which claim resonates most?
4 of 6 pass
Does the new design land?
✓ Premium
✕ Healthy
✓ Trustworthy
✓ Sustainable
Week 1 → Week 4
What do first-time buyers notice?
Ad recall test
Why did the ad underperform?
"It felt generic. Like every other brand in the aisle."
Cohort analysis
When do subscribers drop off?
Same study, all markets
Does this positioning translate?
Pricing study
Will this feature justify the upgrade?
Patient, 34
Why do patients stop adhering?
"I forget after the first week. Nothing brings me back."
The technology behind modern qualitative research.
Recruitment, moderation, and synthesis, rebuilt from the ground up for product and brand teams.
Audience Precision
The right people in the room is the whole game.
A five-million-person vetted panel, a custom recruitment engine for hard-to-reach segments, and AI screening that qualifies participants against your exact ICP in minutes. Built to match the panel standards your insights team already uses, at a fraction of the cost.
01
AI-Accelerated Screening
Screening that qualifies participants against your exact ICP in minutes.
02
Multi-Layer Verification
Multi-signal authentication eliminates panel fillers.
03
Niche Audience Access
Custom panels for healthcare, B2B, and niche segments.
04
Live Replacement
No-shows backfilled in real time. Every session runs full.
Conversational Intelligence
The skill of a senior moderator, in every session.
AI moderators trained on decades of qualitative methodology, running hundreds of sessions in parallel. Researcher-supervised, not autonomous.
01
Adaptive Probing Engine
Follows up on vague answers, traces every contradiction.
02
Cross-Session Pattern Detection
Spots signals across thirty sessions no human team could.
03
Bias Control Framework
Safeguards against leading questions and confirmation bias.
04
Researcher Oversight
Senior research lead supervises every study for rigor.
Decision Synthesis
Raw conversation in. Decision out.
A synthesis layer that turns qualitative data into a decision-ready brief, anchored to your original question.
01
Brief-Anchored Analysis
Every insight maps back to the question on your brief.
02
Confidence Scoring
Signal strength and consistency as a single confidence score.
03
Verbatim Evidence Linking
Every claim traced to the exact session moment.
04
Pattern Recognition at Scale
ML models identify themes and drivers across the full study.
Don't guess. Ask your customers.
Humanize is deployed by enterprise insights, brand, and innovation teams who need real consumer evidence at the speed real decisions happen. Book time with our team.
SOC 2 Type II — in progress