Privacy Policy

Last Updated: April 1, 2026

Thank you for visiting Humanize! We value your privacy and want you to understand how we collect, use, and protect your personal data when you interact with our website, sign up for our services as a customer, request demos, receive marketing communications, or otherwise engage with us in a non-participant capacity.

Note: If you are participating in a Humanize research study or focus group, please see our separate Humanize Study Privacy Policy for details on how we handle participant data.

1. Introduction & Contact Information

Humanize provides an AI-powered qualitative research platform. This Privacy Policy (“Policy”) describes how we collect and process personal data from:

  • Website visitors
  • Prospective or existing customers (Researchers)
  • Anyone engaging with our website or services in a non-participant capacity

If you have questions or concerns about this Policy or your personal data, please contact our Data Protection Officer:

Data Protection Officer:
Orr Matarasso
300 West 57th Street, 41st Floor
New York, NY 10019
United States
orr@humanize.app

2. Information We Collect

When you use our website or otherwise interact with us (outside of research studies), we may collect:

2.1 Contact Details

Name, job title, company name, and work email address — for example, when you request a demo, create an account, sign up for updates, or contact us.

2.2 Account Information

Login credentials, account preferences, billing information, and payment details when you subscribe to or purchase the Services.

2.3 Technical & Usage Data

IP address, browser type, operating system, device details, pages viewed, links clicked, and referring URLs. We collect this data through cookies, web beacons, and similar tracking technologies.

2.4 Marketing & Communication Preferences

Data you provide when subscribing to newsletters, registering for events, or requesting marketing materials.

2.5 Information from Third Parties

We may receive personal data from third parties or publicly available sources (e.g., LinkedIn, industry events, partner referrals) to support our sales and marketing activities.

3. How We Use Your Information

We use your information for the following purposes:

  • Provide and Operate the Services: Maintain your account, process payments, deliver research results, and ensure the platform functions properly.
  • Respond to Inquiries & Provide Support: Fulfill demo requests, answer questions, troubleshoot issues, and offer customer assistance.
  • Marketing & Communications: Send you updates about our services, newsletters, or promotional materials, where permitted by law or with your consent. You can opt out at any time.
  • Analytics & Improvements: Understand how users interact with our website and Services, measure campaign performance, and improve the user experience.
  • Security & Fraud Prevention: Detect, investigate, and prevent fraudulent, unauthorized, or illegal activity.
  • Legal Compliance: Comply with applicable laws, regulations, and legal processes.

4. Cookies and Similar Technologies

We and certain third parties use cookies, pixels, and similar technologies to:

  • Remember your settings and preferences
  • Analyze website traffic and performance
  • Measure the effectiveness of our marketing efforts
  • Provide more relevant content

You can control cookies through your browser settings. Disabling cookies may affect some features or functionality of our website.

5. Sharing Information with Third Parties

We do not sell your personal data. We share it only in limited circumstances:

  • Service Providers: Companies that help us operate the Services, including hosting, analytics, email delivery, payment processing, and customer support. These providers are authorized to use personal data only as necessary to provide services on our behalf.
  • Legal Compliance & Safety: When required to comply with applicable law, protect our rights or the rights of others, investigate fraud, or respond to a government request.
  • Aggregated/De-identified Data: We may share aggregated or de-identified data with partners for analytics or research purposes. This data cannot be used to identify you.
  • Business Transfers: In connection with a merger, acquisition, financing, or sale of all or a portion of our assets. We will notify you if a transaction occurs that affects your personal data.

6. Data Storage, Transfers, and Retention

Location of Servers

We primarily store data on servers located in the United States.

International Transfers

If you access our website from the EEA, UK, or other regions with data transfer restrictions, we rely on lawful transfer mechanisms (e.g., standard contractual clauses) to ensure adequate data protection.

Retention Period

We keep personal data only as long as needed for the purposes described in this Policy or as required by law. You may request deletion of your data by contacting orr@humanize.app.

7. Your Rights and Choices

Depending on your jurisdiction (e.g., GDPR, CCPA/CPRA), you may have certain rights regarding your personal data, including:

  • Access & Portability: Request a copy of the personal data we hold about you in a structured, commonly used format.
  • Rectification: Correct any inaccurate or incomplete information.
  • Deletion: Ask us to delete your personal data where legally permitted.
  • Object/Restrict: Object to or request restriction of certain processing activities.
  • Withdraw Consent: Where processing is based on consent, you can withdraw it at any time.
  • Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise your rights, please email orr@humanize.app. We will respond within the timeframe required by applicable law.

8. Security Measures

We employ industry-standard security measures to protect personal data, including encryption, access controls, and continuous monitoring. However, no method of storage or transmission is completely secure. We continuously work to maintain and improve our security protocols.

9. Children’s Data

Our website and Services are not intended for individuals under the age of 16 (or a higher age if mandated by applicable law). We do not knowingly collect personal data from children. If you believe we have unintentionally collected data from someone under the applicable age, please contact us to request deletion.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. If we make material changes, we will notify you by posting an update on our website or by email. Your continued use of our website after any such update constitutes acknowledgment of the modified Policy.

11. Questions, Concerns, or Complaints

If you have questions about this Policy or how we handle your personal data, please contact us at:

Humanize
Attn: Orr Matarasso, Data Protection Officer
300 West 57th Street, 41st Floor
New York, NY 10019
United States
orr@humanize.app

If you are in the EU or UK, you may also have the right to lodge a complaint with your local data protection authority.